Client:
Akuna Restaurant

Campaign:
Reputation building

The image is a black and white illustration of a girl with long hair holding a small item. The background is plain white.
Group of smiling restaurant staff posing for a photo in a modern dining area with a decorative ceiling installation.

Opened in 2023, Akuna in Ho Chi Minh marks multi-awarded Chef Sam Aisbett’s return to the kitchen after a three-year hiatus. Food News was appointed to implement a regional reputation building strategy for the restaurant in Asia. Through strategic pitching efforts and select media visits, the agency successfully placed Akuna in regional and international media titles such as The South China Morning, Bloomberg, Korea JoongAng Daily, Forbes Japan and Australian Financial Review. 

Within a year of opening, Akuna was awarded a Michelin Star and listed on Tatler Best 100. 

Client:
 Avocados Australia

Campaign:
Retail launch of Shepard and Hass avocados

Illustration of a black USB flash drive with a silver connector

FoodNews managed the retail launch of Shepard and Hass avocados across Cold Storage, Giant and FairPrice. In four months, over 90 in-store sampling sessions and gift with purchase promotions were organised islandwide. Sales for Australian avocados saw uplifts of up to 840% in top performing stores. 

To drive awareness and preference for Australian avocados, FoodNews also put together a digital campaign which over 1 million viewers through influencer-generated content.

Client:
Meat & Livestock Australia

Campaign:
Digital strategy

A dark scene with a person wearing bright yellow clothing holding a baton or stick in an outdoor setting at night.
Two smartphone screens displaying social media pages about beef. The left screen shows an Instagram profile for Aussie Beef & Lamb SG with a profile picture, follower count, and posts about beef dishes. The right screen shows an Instagram post with a grilled steak and a message about dietary guidelines recommending 455 grams of lean, cooked red meat per week.

FoodNews was appointed as the digital agency for Meat & Livestock Australia (MLA) from 2021 to 2025, to help drive awareness and preference for beef and lamb from Australia. To achieve this, the agency developed a comprehensive content strategy for MLA under the Aussie Beef & Lamb brand, creating a multitude of online touchpoints – optimised longform pieces, clickworthy always-on content, influencer-generated video content – for the target consumer. 

Digital impact for Aussie Beef & Lamb’s remains strong to date, with statistics showing up to *60% organic engagement rate on the website, and over 200% traffic increase on socials.  

*As of May 2025

Client:
50 Best

Campaign:
Asia’s and The World’s 50 Best Restaurants and Bars

A black-and-white flying bird in mid-flight with wings spread wide.
Group of people celebrating on stage at Asia's 50 Best Restaurants event, smiling and cheering, with some holding drinks and red scarves, in front of a black backdrop with logos on the left and the event logo on the right.

50 Best is the leading authority in global gastronomy and the international drinks scene. As the organisation’s agency of choice in Asia, FoodNews led and supported media engagements for: 

  • Asia’s 50 Best Bars (2018 to 2025)

  • The World’s 50 Best Bars (2020 to 2025)

  • Asia’s 50 Best Restaurants (2023 to 2025)

  • The World’s 50 Best Restaurants (2019)

In 2024, the team generated over USD35 million worth of media coverage, and an overall reach of close to 20 billion for 50 Best across Asia.

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