Falling Back Into Our Old Ways!
From a humble duo in 2009, FoodNews grew to become a full suite F&B marketing agency with a star-studded portfolio of clients across Southeast Asia. 2025 marks our 17th year, and we can proudly say that we have walked the course we charted and bagged every milestone with pride.
Globetrotting and newsmaking with 50 Best across Asia’s and The World’s 50 Best Bars and Restaurants
After 17 years of hungry hustle and glorious grind, FN is going back full circle to our nifty beginnings. Taking a leaf from Gen Z’s trend of "Conscious Unbossing”, we are booting traditional agency hierarchies and putting our top dog (a.k.a. me) back on the frontline.
In addition, from 1 September, the agency will also be fronted by a group of independent F&B marketing specialists. Brought together by a shared love for food, drinks and hospitality, these specialists will collaborate to bring best-in-class counsel in B2B and B2C marketing, further tapping their networks to cater to F&B projects of varying scales.
L to R: Bord Bia Ministerial Trade Mission in SEA; Taste Europe! Media Breakfast; Aussie Beef & Lamb Retail Pop-up; Australian Avocados Retail Sampling; Global Victoria Showcase at Food & Hotel Asia; Linley Valley Pork Cooking Class
If you are wondering what this means for our partners: Greater Efficiency + Greater Flexibility = Greater Cost Savings. Plus, we are offering a straight line to the best marketing folks in the F&B industry. It’s a win no matter which way you look at it.
And what about to the rest of the FoodNewsers? The team is fully supportive of this restructure and will move on to pursue their next phase of growth. Scaling up took us 17 years, yet any hardship was nothing compared to the heartache of saying goodbye to our precious team. But like the generations of FoodNewsers before them, food and drinks will keep us together.
With that, Last-Gen FoodNewsers, signing out.
And our newly-minted class of FN specialists
are officially tapped in.
