Melbourne
Brunch Festival
Singapore’s well-loved cafes and restaurants celebrated the city’s affinity to brunch through a month-long food festival. The inaugural Melbourne Brunch Festival was designed by Food News with the aim of raising the awareness and demand for premium Victorian produce.
Client: Global Victoria
Campaign Results
Campaign reach: Over 5 billion
Media coverage: 63 media features, including key titles such as Singapore Tatler, Lifestyle Asia, TimeOut and epicure
Singapore
Cocktail Festival
Co-founded by Food News, Singapore Cocktail Festival is Asia’s largest celebration of cocktails. Supported by Singapore Tourism Board, the month-long event showcases the island’s cocktail culture through a “City Takover” of Singapore’s best cocktail bars, and an iconic “SGCF Cocktail Village”.
Clients: Singapore Tourism Board and participating brands
Campaign Results (2023)
Campaign reach: 4.9 billion
Media coverage: 588 articles, totalling
over S$6.5 million
The World’s and Asia’s 50 Best
50 Best is the leading authority in global gastronomy and the international drinks scene, showcasing worldwide trends and highlighting great restaurants and bars around the world. As the organisation’s agency of choice in Asia, Food News led and supported media engagements for:
Asia’s 50 Best Bars (since 2018)
The World’s 50 Best Bars (since 2020)
Asia’s 50 Best Restaurants (2023)
The World’s 50 Best Restaurants (2019)
Campaign Results
US$8.1 million worth of regional media coverage across 1,339 articles for Asia’s 50 Best Bars 2022
US$33.7 million worth of international media coverage across 4,110 articles for The World’s 50 Best Bars 2022
US$72.7 million worth of international media coverage across 110,720 articles for The World’s 50 Best Restaurants in 2019