Asia's 50 Best Bars 2018

The Asia’s 50 Best Bars list was introduced in 2016 as an extension of The World’s 50 Best Bars, which had its inaugural edition in 2009. Asia’s 50 Best Bars has chosen Singapore to host its inaugural awards ceremony, where the third annual edition of the list was announced.

Challenge

Within 3.5 months, the expected press coverage was S$600,000 and agency was to manage regional coverage from Greater China, Japan, Indonesia, The Philippines, Thailand and Macau.

Strategy

  • Official pre- and post-awards press releases were distributed to media in Singapore, and regional markets.
  • Media pitching efforts focused on driving coverage across stakeholders.
  • Increase in media outreach through collaborations with Singapore Cocktail Festival and Singapore Tourism Board publicity teams.
  • On the awards night, a press conference was organised for the No. 1 winner, and a press room was provided to drive same-day coverage.

Results

450

Trade Attendees

70

Media and Influencer Attendees

S$16.8 Million

Worth of Publicity

2,218

Media Features

CURE

Cure is a modern day urban neighbourhood restaurant. Whether it be a meeting point or a place to eat, drink and socialize. Whether a snack or cocktail at the bar, or a relaxed informal tasting menu which changes with the seasons.

Challenge

To strengthen CURE’s position in Singapore’s culinary scene and garner strategic exposure with key media and industry tastemakers

Strategy

  • Identify and focus on the restaurant’s unique selling points.
  • Position Chef Andrew and CURE as a pioneer of the bistronomy concept in Singapore.
  • Story pitching efforts to key media titles, including trend features in which Chef Andrew and CURE are leaders in zero waste and sustainability efforts

Results

S$207,423

Worth of Media Coverage

54

Media Features

Four Pillars Gin

Challenge

To strengthen the Australian craft gin brand’s presence in Singapore through local activations
such as Asia’s 50 Best Bars 2019 and Singapore Cocktail Festival 2019.

Strategy

  • Press announcements for news of Four Pillars as the Official Gin Partner of Asia’s 50 Best Bars, Australian [Gin] Open, and Singapore Cocktail Festival activations,
  • Leverage on Singapore Cocktail Festival and #SGCFBarAcademy announcements and activities.
  • Invitations to key media and influencers for Four Pillars events, such as the Asia’s 50 Best Bars X Four Pillars Gin Tour.

Results

S$63,129

Worth of Media Coverage

42

Media Features
Key features in Esquire, The Business Times, Wine & Dine, SG Magazine.

Westholme

Westholme cattle are raised on pristine tracts of Mitchell grass and grain-finished on proprietary blends. Rich marbling— throughout the cut—delivers a signature tenderness and a juicy steak that offers a timeless experience, every time. That’s true Westholme.

Challenge

To establish Westholme as the leading premium beef brand in Singapore.

Strategy

  • One month-long A Cut Of Freedom consumer campaign which leveraged on social media and a competitive aspect to garner coverage from key media
  • Story pitching efforts to key media titles, including trend features positioning Westholme as a leader in the industry

Results

S$190,427

Worth of Publicity

111

Media Features

2

Broadcasts